Piemonte Agency for Investments, Export and Tourism is the first Italian agency dedicated to internationalisation, focusing chiefly on attracting foreign investment, increasing the presence of local companies and their competitiveness on international markets, promoting the region tourist offer and agrifood products worldwide, training local and foreign managers and officers on key subjects related to international trade.

Piemonte Agency was created in 2006 by Piemonte Region and Unioncamere Piemonte, in agreement with business associations and the academic world. It gathers projects and competences of several bodies that played roles in inward and outward internationalisation: Centro Estero Camere Commercio Piemontesi (founded in 1976 to support the international business relations of local SMEs); ITP, Invest in Torino and Piemonte (the first Italian regional agency dedicated to inward investment); Consorzio Piemontese di Formazione (created in 1982 to organize managerial training programmes on international trade for both Italians and foreigners); MKTP (planning and implementing location marketing strategies since 2001); all international activities run by IMA (Agroalimentary Marketing Institute) and by ATR (Regional Agency for Tourist Promotion).
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