The region offers hospitality, services and infrastructure, stunning architectural beauty and breathtaking natural sites. There are the Olympic mountains and much more: high summits including Monte Rosa and Monviso provide splendid snow at 53 ski resorts for over 1,300 km of slopes and a wide range of outdoor sports like hiking, climbing and cycling. Historical traditions also make Piemonte the ideal place to relax in contact with the heart of European culture.

Many territorial public policies have concerned the development of tourism investments that have reached unprecedented figures. The global event of the Torino 2006 Winter Olympics was one of the vehicles to transform the worldwide celebration of snow and ice sports into a unique opportunity to enable the entire system of tourism in Piemonte to take a giant leap forward. The MICE sector in particular has taken advantage of the heritage of the Olympic venues and the presence of high-level accommodation, making Turin and Piemonte an ideal location for events, conventions and incentive travel.

The strength of the tourism industry lies firstly in the architectural richness of the region that goes from Roman ruins to the latest post avant-garde buildings passing through Rococo, Baroque and Art Nouveau styles. In recent years, major efforts have been concentrated on restoring and conserving the 17 Savoy royal residences, recognized as World Heritage Sites by UNESCO in 1997; the most impressive example is the palace of the Venaria Reale reopened in 2007 thanks to notable investments not only by the Piemonte regional administration, but also by the Italian Government and the European Union.

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