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Promoting Piemonte on emerging outbound markets
The region offers hospitality, services and infrastructure, stunning architectural beauty and breathtaking natural sites. There are the Olympic mountains and much more: high summits including Monte Rosa and Monviso provide splendid snow at 53 ski resorts for over 1,300 km of slopes and a wide range of outdoor sports like hiking, climbing and cycling. Historical traditions also make Piemonte the ideal place to relax in contact with the heart of European culture.
Many territorial public policies have concerned the development of tourism investments that have reached unprecedented figures. The global event of the Torino 2006 Winter Olympics was one of the vehicles to transform the worldwide celebration of snow and ice sports into a unique opportunity to enable the entire system of tourism in Piemonte to take a giant leap forward. The MICE sector in particular has taken advantage of the heritage of the Olympic venues and the presence of high-level accommodation, making Turin and Piemonte an ideal location for events, conventions and incentive travel.
The strength of the tourism industry lies firstly in the architectural richness of the region that goes from Roman ruins to the latest post avant-garde buildings passing through Rococo, Baroque and Art Nouveau styles. In recent years, major efforts have been concentrated on restoring and conserving the 17 Savoy royal residences, recognized as World Heritage Sites by UNESCO in 1997; the most impressive example is the palace of the Venaria Reale reopened in 2007 thanks to notable investments not only by the Piemonte regional administration, but also by the Italian Government and the European Union. Intellectual liveliness and love for arts have always been distinctive features. Piemonte boasts a wealth of artistic resources hosted by its inestimable array of museums: almost 130 in the province of Torino, and another 200 in the rest of the region, among which, the Museum of Modern and Contemporary Art in Rivoli castle, the world-renowned Egyptian Museum (second only to Cairo) and the National Museum of Cinema, both situated in Torino.
One of the most evocative areas is picturesque Lake Maggiore – a legendary destination for travelers due to its beauty and mild climate – with the Borromean Islands, famous all over Europe for their splendid palazzos and wonderful landscaped gardens. Nearby, the charming Lake Orta with its pretty isle of San Giulio and peaceful Lake Mergozzo offer visitors fascinating views. Another extraordinary tourist destination is in the south of Piemonte: the hills of Langhe, Roero and Monferrato, the land of excellent wines like Barolo and specialties like the white truffle of Alba, know how to satisfy lovers of enchanting scenery and gourmets.
Piemonte Agency enhances this role and promotes tourist resources by participating in international tourism fairs, organizing workshops, educational tours for media and trade representatives, events and b2b and b2c meetings.
Highlights
Multimedia Kit Press and
Trade
Two multimedia kits providing a presentation on Piemonte Agency,
high-definition images and a film showing Piemonte beauties and its
food and wine tradition are available to the media, tour operators and
professionals working in the tourism field.
Find out how to receive them
read
more
Incoming Tour Operator Catalogue
The Tour Operator and Consortium catalogue, an initiative promoted by
Piemonte Agency, is a collection of company profiles. A division
according to provinces has been adopted to best organise the dossiers.
To receive it, write an e-mail containing your data to:
elisabeth.wittmann@centroestero.org
Visitpiemonte.ru
The russian version of the Tourism Promotion site provides videos,
images and tools to promote Piemonte and its beauties on the increasing
russian outgoing market.
Russian website
Visitpiemonte.jp
The japanese version of the Tourism Promotion site: a new instrument to
promote Piemonte and its beauties, a real must for japanese tourists.
Japanese website