Design and creativity are the engine of innovation and they represent a strategic level for the business development. Torino and Piemonte boast in fact a long and successful story of design-driven innovation.
Facts and numbers about design and creative industries sector in Piemonte
- About 2,650 companies and design studios
- About 72,500 employees
- €14,5 bn turnover
- 64% of design-oriented companies exports abroad
- 27% of the companies exports up to 20% of the turnover
Torino is UNESCO Creative City for Design
In 2014 the City of Torino has been designated UNESCO Creative City for Design. Piemonte has effectively important excellence and huge experience in this field. The theme of design - one of the main categories of the Creative Cities Network, the one in which the city was a candidate - is suitable for Torino: the city has made a unique use of design as one of the keys for industrial and post-industrial development, and has already received prestigious international awards.
Design is at the heart of the Made in Italy culture and has animated and grounded the most important industries in Torino and Piemonte.
Besides the transportation sector, for which Piemonte design is worldwide recognised thanks to its famous car designers, creative ideas are distinctive features in many fields: architecture, living (furniture, complements, housewares, fittings and taps), fashion (clothing, accessories, writing) and sports.
International awards and the future
The ability to invent new markets, conceive new meanings and create new forms that become part of everyday life is innate to the production and cultural tissue of the region. Some happy inspirations that led to everyday items, icons of the design which is a synonym for made in Italy around the world, were developed here (for example Bialetti’s Moka or design-icon Kactus by Gufram).
The high concentration of design-oriented companies has made Torino unique worldwide: it was no coincidence that Torino was the first city ever to be appointed “World Design Capital” in 2008 by the International Council of Societies of Industrial Design.
Today Piemonte is very well distinguished as a design-driven region and boasts internationally famous companies like Alessi and Serralunga and worldwide appreciated brands such as Pininfarina and Giugiaro - together with a new generation of designers that face the international competition using in a sophisticated way the traditional, cultural, productive and technologic know-how to trace new paths in: interaction design, interactive visual communication, service design, co-participatory design, 3D printing.