Piemonte: Focal point of Coca-Cola HBC's strategy in sustainability and localness in Italy.

Coca-Cola HBC Italia, part of the Coca-Cola HBC Group, is the leading bottler and distributor of The Coca-Cola Company brand products (Coca-Cola, Fanta, Sprite, Fuzetea, Powerade, Lurisia, Lilia e Sveva) in Italy. It employs about 2,000 people and operates through 6 plants: 3 dedicated to the production of soft drinks located in Nogara (VR), Oricola (AQ), Marcianise (CE), 2 mineral water bottling sites, Fonti del Vulture in Rionero in Vulture (PZ) and Lurisia in Roccaforte Mondovì (CN) and an innovative hub located in Gaglianico (BI) dedicated to the production of recycled plastic bottles (rPET) intended for bottling the company's products. Committed to the field of corporate social responsibility and actively engaged in local communities in a responsible and transparent manner, since 2004 it has been publishing the Sustainability Report, highlighting its connection with the territory, its care for people, its commitment to an ethical approach to the market, and the environmental performance of its activities.

The project in Piemonte

Piemonte region has been a fundamental pillar for Coca-Cola for years, thanks to the shared values of attention to innovation and respect for the territory and its traditions. Thanks to his synergy the company has made a significant contribution to the region's economic and social development. According to recent research by SDA Bocconi, in 2024 alone the resources generated and distributed in the region in the form of salaries, purchases of goods and services, investments, taxes and contributions amount to 26.3 million euros. In terms of employment impact, in Piemonte Coca-Cola creates more than 2,000 jobs directly and through its supply chain (0.1 percent of total employment within the region).

One of the most representative symbols of the joint commitment to the environment and innovation is the CCH CircularPET factory in Gaglianico (BI). This plant has been transformed into a state-of-the-art center for plastic (PET) recycling. With an investment of more than 30 million euros, the largest in the history of the Coca-Cola HBC Group in terms of sustainability, the Gaglianico plant is capable of transforming up to 30,000 tons of PET per year into new 100% recycled bottles (rPET): a key piece towards the company objective to net-zero emission by 2040.

In addition, Coca-Cola operates in Piemonte, Italy, with the historic Lurisia production plant located in Roccaforte Mondovì, in the province of Cuneo. Joining the Coca-Cola family in 2019, the Lurisia brand has a long history dating back to 1940 and is known for its premium, natural, sparkling oligomineral waters and beverages inspired by traditional recipes and authentic Italian flavors, such as Chinotto, Gazzosa, Acqua Tonica, Aranciata, Aranciata Amara, Aranciata Rossa, and Limonata. In 2020, on its 80th anniversary, a renovation plan for this production site was launched, with industrial investments of 10 million euros, aimed at further enhancing the region through future initiatives.

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