Dubai, February 27 - March 5, 2022

When: 10:00 - 22:00
Where: Italian Pavilion - Short Stories

From February 27th to March 5th, Piemonte is at Expo Dubai showcasing the excellence of design expressed in its history and future.

The path narrated by Regione Piemonte (Regional Government) in the Short Stories finds inspiration in the connection between Beauty and the culture of design, rooted in its tradition and the engine of innovation, an element that unites the complex of industrial and artisan knowledge that has always animated the area.

From Car Design, the spearhead of Piemonte’s know-how, to the excellence of the production districts - textile, goldsmith, household, and food and wine - where designers and craftsmen have been able to exploit the opportunities of new technologies by enhancing the tradition of local production by creating unique design objects, true icons of beauty and Made in Italy, up to the experiments in Fashion and Interior Design and the new frontiers of robotics and aerospace.

Piemonte invites visitors to Expo 2020 to discover its innovative design, production and artistic competence: a heritage inextricably linked to its past that opens up infinite possibilities.

The exhibition is developed in seven sections located in the display cases at the Short Stories area within the Italian Pavilion. The main themes are illustrated through meaningful objects and images kindly provided by local entities including companies, museums and schools.

Windows Display A1 DESIGN ICONS


  • The Teatro Regio (Royal Opera House): modern interior design by architect Carlo Mollino, 1967, Torino

  • Valentine portable typewriter designed by Ettore Sottsass for Olivetti, 1968.

  • Olympic Torch, designed by Pininfarina, Torino 2006 Winter Olympic Games.

  • Fenis chair, designed by Carlo Mollino, 1959. MUSEO CASA MOLLINO www.carlomollino.org


  1. MEPA Adam suspended metal panels for ethereal decorations made of extremely thin stainless steel, made by CAINO DESIGN. www.cainodesign.com

Based in Venaria, Torino Province

  1. Bocca® lips sofa designed by Studio65 for GUFRAM.


Based in Barolo, Cuneo Province

  1. Ball Rosas, with roses made of recovered felt.
    Designed and produced by 13 RICREA a company of luxury eco-design.


Based in Serralunga di Crea, Alessandria Province

Windows Display A2 HOME&FOOD design


Picturesque Lake Maggiore, unique district for design housewares, taps and fittings.


  1. Juicy Salif juicer

Anna G. corkscrew

Tea Rex kettle

Alessandro M Colour Tales
Some of the most famous icons of contemporary design produced by ALESSI.


Based in Omegna, Verbano-Cusio-Ossola Province.

  1. Risottiera lagofusion® produced by LAGOSTINA


Based in Omegna, Verbano-Cusio-Ossola Province.

  1. Precious settings for the table:

Linen runner

Hand painted Limoges Porcelain

Crystal glasses with gold rim

Cutlery in gold finishing

Exclusive and original collections for customers looking for quality. Imagined, designed and created with care by MAISONCLAIRE.


Based in Doccio, Vercelli Province.

  1. Satelliti Zero, moonflower vase and candle holder, made in rosewood marble, unique in the world for its geological composition. Designed by Ghigos for PIETRE TROVANTI. Pietre Trovanti transforms stone offcuts into design and art objects.


Based in Crodo, Verbano-Cusio-Ossola Province.


  • The UNESCO World Heritage Langhe Hills where nature’s beauty and taste blend into a special attraction.

  • White Truffle - the king of cuisine - naturally grows in Langhe and Monferrato areas.

  • Piemonte’s flavors, aromas and tastes tempt every palate.

  • Piemonte is the largest European rice grower.

Aquerello Rice, www.acquerello.it Based in Livorno Ferraris, Vercelli Province.

Windows Display A3 LUXURY DESIGN textile, fashion and jewellery


  • The infinite beauty of art. Terzo Paradiso (The Third Paradise) installation by Michelangelo Pistoletto, Biella-Città dell’Arte - www.cittadellarte.it

  • Piacenza Cashmere 1733 - www.piacenza1733.com Based in Pollone, Biella Province

  • Valenza’s high-end jewellery and goldsmithery: where craftmanship meets design.


  1. Precious women's evening dress designed and made by the students of the ITS TAM Biella. Fabrics by SOLUZIONI TESSILI and LANIFICIO DRAGO. ITS TAM Biella is a Higher Education Technical Institute collaborating with companies in the textile sector and offering young graduates a qualified path for the training of highly specialized technicians in the Textile/Clothing/Fashion production chain.


Based in Biella.

Soluzioni Tessili - https://soluzionitessili.com

Based in Crevacuore, Biella Province

Lanificio Drago - www.dragobiella.it

Based in Lessona, Biella Province

  1. Fabric by Lanificio Cerruti


Based in Biella.

  1. Yarns by Di.Vè.


Based in Vergnasco, Biella Province.

  1. Aurora pen - 100th Anniversary Limited Edition Fountain pen in 925 ‰ solid silver, “flamé” guilloché. 18 Kt rhodium-plated solid gold nib, by AURORA.


Based in Torino.

  1. Via Lattea: precious chromatic wonders, carefully selected in the places of origin. The splendor of a precious and rare stone is combined with an elegant, refined and unique Italian design. By OFIR.


Based in Valenza, Alessandria Province.

  1. Mosaico: white diamond ring, onyx polka dots on a white agate base. All pieces are hand cut and pressure set. It is a unique early 90s process.

Mongolfiera: white diamonds and tsavorite. Unique piece.

Amethyst, white diamonds, yellow sapphires and rubies ring. Unique piece.



Based in Valenza, Alessandria Province.

Windows Display A4 SPORT&FUN


  • Allianz Stadium, Torino.

  • Nitto ATP Finals 2021 - 2025 Torino, Pala Alpitour.

  • Golf Club Castelconturbia, Novara.


  1. Revolver 2022 by CUSTOMMADE and PHK BOARDS SOLUTIONS. Allmountain carving and freestyle. Very responsive and precise snowboard with carbon-bamboo inserts and shock absorbers, result of years of testing in collaboration with the best national instructors.


Based in Torino.



  • Since its foundation in 1969, Azimut Yachts set a new standard, creating the most surprising, beautiful and reliable yachts in nautical history. Wishing to offer timeless value, the Italian brand has always amazed its customers with innovative solutions in terms of design, technology and elegance, acquiring the status of leading brand in the yachting sector. www.azimutyachts.com

Based in Avigliana, Torino Province

  • Intesa San Paolo skyscraper designed by Renzo Piano, Torino, is first in Europe to achieve the Platinum LEED® certification for environmental sustainability and among the top ten most eco-compatible high-rise buildings in the world.

  • From autumn's most famous fruit, the grape therapy is a luxurious wellness experience to indulge in at least once in a lifetime.

  • The Grape, Ceretto’s winery headquarters designed by Studio DEABATE, is a futuristic bubble suspended above the Langa countryside that resembles a spaceship.

Windows Display B1 CAR DESIGN

INNOVATORS BY TRADITION: Creating timeless myths on 4–wheels


  • HELICAL RAMPS OF LINGOTTO, the first Fiat factory, Torino, 1923.

  • FTABD 158 Lancia Ardea, 1939; Astura, 1931; Artena, 1931. Documentation Centre of Museo Nazionale dell’Automobile di Torino, www.museoauto.com

  • LANCIA AURELIA 1950, designed by Pininfarina, www.pininfarina.it.

  • FIAT TURBINA 1954, First European car propelled by a gas turbine. Project directed by Dante Giacosa. Documentation Centre of Museo Nazionale dell’Automobile di Torino, www.museoauto.com.

  • LANCIA STRATOS, 1971, designed by Marcello Gandini for Bertone. Centro Storico Fiat, www.fcaheritage.com.


  1. Fiat Turbina, 1954 First European car propelled by a gas turbine. Project directed by Dante Giacosa. Courtesy of Documentation Centre of Museo Nazionale dell’Automobile di Torino - www.museoauto.com.

INNOVATIVE STYLE for an exclusive luxury driving experience


  • H2 SPEED designed by Pininfarina. Hydrogen-powered Race Car - www.pininfarina.it. Based in Cambiano, Torino Province

  • NEW STRATOS by M.A.T. Manifattura Automobili Torino - www.manifatturaautomobilitorino.com. Based in Rivalta di Torino, Torino Province

  • ITALDESIGN ZEROUNO, designed, engineered and produced in Moncalieri (Torino), Italy. Intended for collectors and visionary enthusiasts, it was built exclusively in five units - www.italdesign.it. Based in Moncalieri, Torino Province

  • GFG STYLE KANGAROO, design by Fabrizio Giugiaro. Two-seater, electric hyper-SUV with 4-wheel drive and 4-wheel steering is a match for any terrain, thanks to its functionality and technology - www.gfgstyle.it. Based in Moncalieri, Torino Province

  • NUCLEUS by ICONA, autonomous driving concept vehicle that envisages the mobility of the future - www.icona-designgroup.com. Based in Torino


  1. WRC by KIMERA AUTOMOBILI - 202. An icon of the past… back to the future - https://kimera-automobili.com. Based in Ronchi, Cuneo Province

  1. “Scultura”: Italdesign Zerouno. 1:18 scale model - www.italdesign.it. Based in Moncalieri, Torino Province



  • Production phase of the interior of a pressurized module destined to human space flight. Courtesy of THALES ALENIA SPACE.


  1. ORION Spacecraft. The spacecraft will bring the first woman and the next man to the Moon. Additive manufactured scale model 1:50.

  2. EXM Rover. Artistic scale reproduction of the ExoMars 2022 Rover “Rosalind Franklin”. The mission aims to search for traces of life on Mars.


Based in Torino.

  1. Concept study of a spacesuit dedicated to sustaining life inside Deep Space infrastructures by THALES ALENIA SPACE and SABELT www.sabelt.com

Based in Moncalieri, Torino Province

  1. MATE wearable exoskeleton by COMAU.


Based in Grugliasco, Torino Province

For more information

Piemonte Agency

Via Nizza 262 int. 56 - Polo Uffici Lingotto 10126 Torino (TO) - ITALY

Team Marketing

Tel. +39 011 6700.658/662

Fax +39 011 6965456

Email: marketing @centroestero.org